Irene Woticky - Santa Monica Farmers Markets v2

PROJECT SCOPE

Client: Santa Monica Farmers Market

The Problem: The Santa Monica Farmers Market - Sunday has seen a steady decline in sales since 2012

Project type: outdoor market, website and iWatch app

Platform: analog, web, iWatch

Deliverables: User research artifacts, strategy blueprint, sketches, wireframes, interactive prototype

TEAM:

Irene: Research, UX/ UI Design, Visual Design, Persona, Project Management

Eric: Project management, documentation, research, UX design

Jorge: Research, UX Design, Persona

Tools: Pen & Paper, Sketch, Principle, Keynote, Illustrator, Photoshop, Sketch, Quicktime

UX SOLUTIONS

• A schedule that is consistent, immersive entertainment, supported by

keeping people well informed.

• Rethink market layout, so grown ups can also find a place to relax.

• Create partnerships, maintain community informed through a well

thought through outreach campaign.

From ideation to prototype, including deep user research and behaviors – designed an app for those who can’t imagine their life without the healthy asset of having the freshest produce and want to take all the advantages of their time knowing the upcoming events happening at the Sunday market. A friendly collaborative food/entertainment app for you and your kids that simplifies the planning of staying healthy and spending quality time with your family.

PROCESS

01_RESEARCH:

• User Interviews

• Contextual research

• Feature Prioritization

• Personas

• Key Findings

CONTEXTUAL RESEARCH: