Case Study: American Medical Institute – Allergan Aesthetics
Senior UX/UI Designer
Cross-platform education experience for JUVÉDERM, BOTOX Cosmetic, & KYBELLA
Cross-platform education experience for JUVÉDERM, BOTOX Cosmetic, & KYBELLA
🧭 Project Overview
The American Medical Institute (AMI) is the educational hub for Allergan’s Facial Aesthetic portfolio. I led UX and visual design for digital and print products supporting physician training and patient education across JUVÉDERM, BOTOX Cosmetic, and KYBELLA.
AMI's goal is to deliver an engaging, consistent, and medically accurate learning experience, one that is scalable across mobile, tablet, desktop, and trade show environments.
AMI HOME PAGE - DESKTOP AND MOBILE
🛠️ My Role
My contributions spanned UX strategy, product design, and creative direction.
Key responsibilities included:
Key responsibilities included:
• Designing responsive landing pages for mobile and desktop
• Mapping user flows for physician onboarding and education
• Creating content systems for promotions, training events, and digital resources
• Producing print and digital collateral, including infographics, animations, and sales tools
• Collaborating closely with stakeholders, brand teams, developers, and copywriters
CADAVER APP - EMAIL BLAST PROMO + SOCIAL POST
Cadaver App Social Post
3.0 WEBSITE - ONLINE PROMOTION
✍️ Process
Discovery & Research
• Reviewed existing physician tools and patient materials
• Analyzed usage patterns for AMI's web platform and mobile content
• Worked with medical writers and product stakeholders to prioritize educational needs
Design & Iteration
• Built low-to-high fidelity wireframes in Figma
• Created journey maps for field trainers and physicians
• Prototyped interactive modules for web and tablet
• Ran design reviews with cross-functional stakeholders to ensure compliance and accuracy
INTERACTIVE NEWSLETTER
SOCIAL MEDIA STORYBOARDS FOR SOCIAL MEDIA VIDEO PROMOS
Assessment
Webcast Announcement
Social Media Promo
Assessment
Webcast On-Demand
Social Media Promo
PRIDE MONTH SOCIAL MEDIA PROMO
📈 Impact & Results
• Simplified physician access to training tools across devices
• Improved user experience through responsive layouts and visual clarity
• Enabled marketing teams to reuse modular assets across campaigns
• Strengthened brand consistency across all Allergan aesthetic brands